Is Jack Daniel’s a bourbon?

Jack Daniel’s is not a bourbon – it’s a Tennessee Whiskey. Jack Daniel’s is dripped slowly – drop-by-drop – through ten feet of firmly packed charcoal (made from hard sugar maple) before going into new charred oak barrels for aging. This special process gives Jack Daniel’s Tennessee Whiskey its rare smoothness. It’s this extra step – charcoal mellowing – that makes Jack Daniel’s a Tennessee Whiskey.

I’d just like to note we have nothing to do with Jack Daniels, but i figured i’d clear this up anyway.

Every bourbon is a whiskey but not every whiskey is a bourbon.

You can find Jack Daniels: Old No. 7 Here